Apache x GMD Marketing

Apache Group, one of the leading snack companies in Armenia, partnered with GMD Marketing to strengthen its market position and increase brand awareness.

We provided merchandising outsourcing services, ensuring proper product positioning and placement at points of sale, and created a creative advertising campaign. In particular, in Yerevan Mall, the largest shopping center in Yerevan, we installed a huge plate of Apache Crunchy chocolate breakfast as a photo zone, which generated great interest among consumers.

In addition, we implemented advertising campaigns, including events organized on Children's Day on June 1 and other advertising programs in collaboration with influencers. We also organized professional training courses for employees to improve their sales skills.

Results:

Significant increase in brand awareness due to photo zones and campaigns with influencers.

Increased sales due to optimal product placement at points of sale. 

Increased consumer engagement through Children's Day promotions. 

Increased sales efficiency through professional employee training.