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Marketing Outsourcing

Developing strategy based on the overall results of comprehensive market research, competitor analysis as well as company SWOT analysis

Merchandising Outsourcing

Ensuring the best in-store position and display of your product in the Republic of Armenia and Artsakh as well as their monitoring

Sales Outsourcing

Outsourcing of the sales team in Yerevan, all regions of Armenia and Artsakh

Market Research

Doing comprehensive quantitative-qualitative research of the market, competitors and consumers, as well as organizing focus groups

Capacity Building

Providing advanced training to your staff on marketing, merchandising and sales

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Grand Candy x GMD Marketing

Grand Candy x GMD Marketing

Grand Candy x GMD Marketing

Grand Candy, the largest confectionery company in Armenia, entered into a partnership agreement with GMD Marketing to strengthen its position in the market and optimize sales strategies.

GMD Marketing outsourced merchandising for Grand Candy, including sales analysis, assortment optimization, planogram development, design and installation of POS materials, as well as the implementation of sales promotion mechanisms. At the points of sale, products were displayed, labeled and controlled.

The marketing research analyzed the general situation on the market, competitors, sales volumes, the ratio of importers and manufacturers. Based on the results, solutions were proposed for assortment, pricing policy and promotion strategy.

 

Results:

 

Increase in market share

Increase in sales volume

Increase in sales as a result of installing POS materials

Increase in the impact of advertising materials

 

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