Sunday x GMD Marketing

Armenian brand of children's juices Sunday entered into a partnership agreement with GMD Marketing for professional consulting in the field of merchandising and sales management. Our goal was to help Sunday improve the product range on the market and create effective sales mechanisms.

We developed a merchandising strategy based on market research and best practices. We are engaged in the development of POS design materials, including shelf talkers, price tags, stickers, stands and other promotional materials to increase brand awareness. We developed planograms to ensure the correct display of products at points of sale. In addition, we conducted professional training for the Sunday team, instilling effective modern sales and merchandising methods.

Results:

Developed merchandising strategy

Creation of POS materials

Provision of planograms

Staff training